START.FRESH

discipline

Motion

UI/UX

Front-End

Interaction

client

Speculative.Google

date

2026

Missed a few emails?

Start Fresh is a speculative feature for the Gmail suite, allowing users to regain control of their inboxes through a guided and reassuring decluttering experience.


While the project remains ongoing, it has been greatly beneficial in developing my skills as a UX designer. A key challenge was designing for user hesitation - people often know what they want to achieve, but struggle with making initial actions. By empathising with users and understanding the anxiety associated with such issues, I was able to design a flow that balances reassurance with action - resulting in an experience that feels safe and comforting.

STRATEGY

brief

Clutter is the mind-killer. In a society that prioritises clarity, we cannot afford to lose ourselves in an abundance of noise, much of which can be found in the places we visit every day - such as our inboxes.

challenge

Paralysis and fear often stop audiences from taking action, so how can we introduce this feature in a way that brings them comfort whilst allowing them to achieve their goals?

SOLUTION

Through constant reassurance of reversibility and safety, Start Fresh provides individuals with a simple, easy-to-use way of cleaning out their inboxes.

FIGMA.PROTOTYPE

ANIMATION

GROW.THROUGH.MUSIC

discipline

Motion

Animation

client

Speculative.YouthMusic

date

2025

credit

In collaboration with Maria Bishop & Gracie Vivian

MUSIC EDUCATION

Grow Through Music is a motion film emphasising the importance of music education for young people - emphasising the transferable benefits it serves towards other academic and personal endeavours.

ANIMATION

GARNEK

discipline

Branding

Product

3D

client

Speculative

date

2025

Kompot

Garnek is a speculative brand that specialises in the production of bottled kompot drinks. The brands main goal lies in the spread of east-european culture, bringing awareness of sadi culture through consumption.

3D.VISUALS