NOTHING(3).MDL
discipline
Motion
Product
UI/UX
3D
client
D&AD.nothing
date
2026
credit
In collaboration with Neha Goswami
GET 1 MILLION PEOPLE EXPERIENCING
A speculative product launch for Nothing, aimed at providing the consumer with an easily accessible way of testing the phone (3), without actually having the phone (3). The concept combines physical model kits with augmented reality
The project became a space for me to to push both my technical execution and conceptual thinking. Whereas I was able to develop my 3D and motion design skills, I felt that this project was able to really push my speculative thinking. Alongside developing 3D and motion design skills, it challenged me to consider the quality and plausibility of a product.
STRATEGY
brief
How can we get 1 million people to experience the Nothing phone (3) - without the phone itself?
challenge
To experience the phone (3), people have to buy it first - audiences don't have an easily accessible way of experiencing the product before purchasing.
SOLUTION
The Phone (3).mdl is a plastic model kit of the Phone (3), allowing the audience to 'demo' the product without actually having the product itself.
PITCH.DECK
USER.FLOW
