RAKETA.EPOKHA

discipline

Motion

Product

UI/UX

client

Speculative.Raketa

FMP.AUB

date

2026

THE DAWN OF A NEW ERA

A speculative product launch for Raketa inspired by the human desire to explore the stars. Through motion and 3D visualisation, the campaign positions the timepiece as a tribute to one of history's most significant achievements.

This project allowed me to further develop my 3D motion design skills while allowing me to explore a subject I am particularly passionate about. It also gave me the opportunity to experiment with AI-assisted workflows during the mock-up stage, using Figma Weave to streamline the creation of renders.

STRATEGY

brief

To commemorate Raketa's 65th anniversary, the brand wishes to unveil a new addition to its collection: a space-themed timepiece inspired by the dawn of the cosmic era.

challenge

Priority lied in the preservation of Raketa's heritage whilst maintaining its contemporary luxury positioning - creating a design that referenced the dawn of human space exploration without feeling dated.

SOLUTION

I designed a timepiece that pays tribute to Raketa's heritage while maintaining the brand's contemporary luxury appeal, doing so through a motion showcase and a series of 3D visualisations.